We all know the saying that if an on-line product is free, then you are the product. Isn't that what is really going on with the mobile app Wish?
People talk about low quality, freaky products and slow shipping but are apparently still willing to accept risks and buy at ridiculously cheap prices providing Wish with 2.5 billion dollars in annual revenue.
Who are these people buying on Wish?
Where do they live, how old, how many family members, how many friends, where do they go, how much do they buy, how often and what do they click on?
Since Wish is reportedly the most downloaded shopping application worldwide and the number 3 United States e-commerce market place, I'd bet that there are plenty of folks who would like access to their treasure trove of data.
I like my butterfly knives, brass knuckles and garish watches, so I am not only a satisfied Wish customer but also an investor, who by necessity must remain patient with shares purchased at $19.
Wish is now $12 a share. Will it go to $0? Who knows? But 5 years ago, Amazon tried to purchase Wish for 10 Billion. With 735 million shares outstanding, that comes to $13.60 a share 5 years ago before they demonstrated 31% yearly growth.
Playing the long game, I am holding my shares and will have to find some other way to pay rent in the meantime.
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